“ABeam” is a name created by merging “Asia” and “Beam (beam of light)” to express our desire to be successful by being an Asia-based global consulting firm that is the light and power of Asia, but “ABeam” is also a sailing term that means “to move forward by changing the thrust (tacking) of the crosswind (beam wind),” and thus also expresses our philosophy of continuing to support our clients through business innovation activities by“always taking our client’s perspective and providing a strong driving force for innovation.”